Power of Social Media
Have you ever wondered about the time of 60’s to 90’s? How much problem do businesses are facing to showcase it’s product to the customer traditionally. Businesses highly depends on newspaper and magazines no one had heard about social media but we are so lucky that we are in digital age.
we are gifted with many advance technologies. One of the advance technology that is booming these days is AI (Artificial Intelligence). Which is working on user intent and human beings taking hours of time to complete the same task that AI can do it in minutes. So we need to leverage that opportunities .
Social Media word comes from society and media means the medium. When you connect with same minded people including culture tradition rituals and many more parameters. Social media is changing the perception of marketer and businessman. let’s deep dive into social network.
Importance of social media
Social media is the platform where people can enjoy with their friends and family.
By sharing their photos and videos on which people reacting on their posts which so engaging for both and this way social network platform is so engageable.
What businesses need that is engagement when an organization post its product Image on social network and people engage they comment like and react on it .
brand uses social media to promote their product and services which finds them target audience.
Zomato is a brand of meal booking services app. which uses social network as their promoting partner everyone comes to know about Zomato by YouTube ads only as many brands establish themselves from scratch like Meesho, Blinkit, Zepto, Swiggy, Rapido Ola and uber. Ecommerce brand is totally dependent on social media.
Know your audience!
After sacking the information about social media now get to know about the audience to whom you will deliver. your post means the person who is your customer. let’s learn how to filter your target audience.
Be alert while categorizing your target customer ask this question to yourself before selecting.
- Who are the ideal customers of your products and services that you are providing.
- What age are they belongs means the user of your products falls in what age.
- Is your product intended to specific gender?
- What is the income level of your audience?
The simple way to narrow down your customer is on the basis of demographics like hobbies, interest, education, lifestyle, profession and income.
Geographical segmenting either your product or service is for urban people or rural people these things are so important for knowing your audience .
Research about your competitors
Know your competitor is the first analysis how many companies are producing the same product or providing the same services that you are planning or doing. If you have good amount of knowledge about your competitor, you can outperform in your industry.
you can analyze your competitor in various ways to check their social media explore their website by purchasing their product by the help of survey or getting feedback from their consumer what they say about that product you can get idea of customer perception brand image in the market.
Choose your social media platform.
After knowing your customer and researched about your competitor now you have to take action and execute the plan that you have strategized. Posting an image or video can never be using of social media. What the customer want from your social media means how your customer is getting benefit to follow your social media give them a appropriate reason to follow your social media platform.
What you can Post on social media
- Educational content related to your Product or services.
- Process of product manufacturing
- Showcase of your product in beautiful manner
- Happy Customer genuine feedback
- Quality of Raw materials you are using.
- Post videos of social work If you are doing!
Social media Platforms
These are the best social media platform to promote your business.
Instagram Facebook YouTube
Twitter Threads Pinterest
Reddit Tumblr Medium
Post your content on every platform and after few days you start getting analytics of every platform and after that you can decide which is best platform that your business suits to continue your effort on.
Allocate your budget properly.
Posting your content on social network platform is not paid but when you decided to reach your target audience by the help of paid ads that is known as social media marketing which is inorganic reach means paid traffic you drive.
Budgeting is most important in paid ads your business is not for one or two weeks it will be for continuous years so you are setting your customer for long term which will benefit you in longer time that will decrease your repetitive promotion and after that you will start getting organic traffic.
The reason behind it is customer will aware about your quality product and services. When you penetrate the market then you have to increase the budget that your business can attract valuable customer.
Hire a team to manage.
Good to see you here still you are consuming this content means you are serious about your business. Let’s understand the benefit of team building.
Vision to start an organization or business is in individuals mind initialization is great without starting how can anyone know your mission. Taking action to start a business is diamond then executing is platinum.
- Creative
- Collaborative
- Curious
- Detail-oriented.
- Social
1. Social Media manager
A social media manger is the individual who is responsible for managing all the platforms including scheduling post, writing content with the help of content writer, looking for best graphics which is in trend and analyzing the trend, which is trending like memes, IPL, storytelling, Educational, Informational, Occasional, cultural, festival and emotional many more measurement to look into the trend.
2. Content Creator
A Person who plays with their words who change the thinking by their sentences. Whose words speaks louder than any seminar or lectures that’s a content writer.
Who helps in many ways like social media content writing, website content, email copy, ad copy writing. And many more to attract customer to your website, app, shop and at your landing page.
Analytics Hunter
Analyzing the data to know the exact performance of your business. Know the trend and helps in forecasting which strategy will be going to help your business in many ways. Either its products, content, post, social media analytics report
Conclusion
Firstly, understanding the evolution from traditional marketing methods to the digital age. Particularly with the emergence of AI, underscores the importance of leveraging technological advancements. Social media platforms offer unprecedented opportunities for engagement, allowing businesses to connect with their target audience in meaningful ways.
Crucially, knowing your audience is paramount, as it enables tailored content delivery and effective communication. Additionally, conducting thorough competitor research provides valuable insights for outperforming in the industry.
Choosing the right social media platforms and crafting compelling content are essential steps in the process, complemented by proper budget allocation for paid advertising and long-term growth.
Finally, assembling a skilled team to manage social media activities, content creation, and analytics ensures sustained success and adaptability in a dynamic digital landscape.